Visitor location
Traffic from different countries can have very different advertiser demand and ad rates.
MONEY • WEBSITE MONETIZATION
Ad Revenue Calculator
Estimate how much a website could earn from display ads based on monthly pageviews and Page RPM.
Enter your traffic and RPM
Page RPM means estimated revenue earned per 1,000 pageviews. Your actual RPM can vary by country, niche, season, device, ad network and advertiser demand.
ESTIMATED MONTHLY AD REVENUE
$800.00
Daily average$26.30
Annual estimate$9,600.00
Revenue / 10K views$80.00
Views needed for target1,250,000
How the calculation works
The core formula is:
Ad Revenue = (Monthly Pageviews ÷ 1,000) × Page RPM
For example, 100,000 monthly pageviews at an $8 Page RPM gives an estimated $800 per month in advertising revenue.
What affects Page RPM?
Website niche
Finance, software, business and other high-value commercial topics may attract higher bids than broad entertainment topics.
Seasonality
Advertiser spending can rise or fall during holidays, quarter ends and other seasonal periods.
Ad experience
Placement, viewability, page speed and user engagement can influence monetization performance.
Revenue scenarios
At the same traffic level, revenue changes quickly as RPM changes. Use the calculator to compare conservative, expected and strong RPM assumptions instead of relying on one number.
Ad revenue calculator questions
What is Page RPM?
Page RPM is estimated revenue per 1,000 pageviews. It is commonly calculated as earnings divided by pageviews, multiplied by 1,000.
Is this the same as Google AdSense revenue?
The calculator can be used for AdSense or other display-ad platforms when you know or want to test a Page RPM. It does not predict or guarantee an ad network's actual rate.
How many pageviews do I need to make $10,000 a month?
That depends on RPM. At $10 RPM, $10,000 would require about 1,000,000 monthly pageviews. At $20 RPM, it would require about 500,000.